Tag Archive | branding
Business Card Tricks
When someone gives you a business card they are in point of fact, giving you a gift. For contained in that little rectangle is information that could yield business, solve a problem and add to your network of contacts. Yet how many times have you gone back to the office and stuffed all but the […]
A Brand Is Not Just A Logo
A successful brand communicates at many levels and is often a crucial component in gaining a competitive advantage. Big companies spend literally millions of pounds creating brands that engender feelings of credibility, stability and value yet many small businesses fail to understand the benefits of branding, especially when it comes to the issue of Personal […]